If there’s one shop that’s doing it right for women’s cycling then it’s Barcelona’s Doménica. A multi−brand boutique that’s both aspirational and inspiration, Doménica coins itself as a haven of women’s cycling on the roads, the trails and the city streets.

That’s exactly why we chose to collaborate with this central Barcelona store as the launchpad for our latest women’s collection, which includes the JerseyLaalalai EVO that’s designed to elevate summer riding with an undeniably optimistic edge.

Doménica shares the same mindset as us: we all see summer riding as the most indulgent time of the year, with longer days, brighter sunshine and more time to ride with friends. For us, the best rides this season take in those unknown roads and throw convention to the wind, which is exactly why we picked Barcelona for this women’s launch instead of our base in Southern Switzerland.

The first of the two ASSOS events began with deconstructing our latest women’s collection, which was rounded off with ‘pica pica’ time in true Spanish style. But our two appointments at Doménica were far more than just a lesson in apparel construction and fabric performance; we’d gathered a wildly diverse group of women, each with their own strengths and weaknesses on the bike. From top-flight crit racers to those just embarking on the race scene as well as relative newcomers to road riding, these Spanish riders gave a warm welcome to ASSOS and our ambassador Juliet Elliott. Over the first encounter, it was clear that these women are just as mesmerised by cycling as we are, but what is it about riding in a group that makes it even more special?

On Saturday we got confirmation of the sociable side by pooling our energy and gathering more than 40 women to ride out around Collserola. The route headed out directly from Barcelona’s Doménica to climb the legendary Tibidabo, which − for anyone who knows Barcelona − is a must-do ascent for those in search of some serious vantage points over the city and the coastline. The route then took a scenic descent before beginning a second climb up the Forat del Vent. With a total climb of just under 1,500metres, this 60 km loop is a solid choice for those on trips to Barcelona and fancy getting away from the city and soaking up the Catalonian landscape. We’d recommend storing this loop on your GPX device for when you find yourself in the area. Here’s where you can download it.

For anyone familiar with Juliet, it won’t come as any surprise to see that one group road ride wouldn’t suffice; true to form, she sourced a dirt jump bike for an afternoon, found time for a gruelling interval session and visited local sights.

Here is Juliet’s story and vlog from the trip:

And because riding gets better with company and longer days, we’re exploiting the occasion of Sea Otter Europe to host our second Domenica women’s group ride. Women, we got you. Let’s ride.

4 June 2017

2 distances: 80 km | 140 km
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Photos − Ian S Walton