GEAR TO LAST A LIFETIME
Making products to last is the most effective way to minimize our impact;
this has always been the ASSOS way.
Our equipment holds up season after season,
offering legendary protection and support athletes know they can trust.
These are their stories about the power of longevity and what sets ASSOS apart.
WATCH THE FILM
ASSOS products are designed
and tested to perform, ride after ride.
We engineer + test our Swiss-made fabrics
with longevity in mind.
Every product receives four separate
hands-on quality control checks.
Our Swiss team keeps your apparel on
the road and out of the landfill.
former pro cyclist
“In 2014 a teammate gave me my first ASSOS piece. It was a SturmPrinz rain jacket. I was so impressed by the quality I took it with me to the Giro d'Italia. During the Stelvio stage it was raining and snowing and it kept me warm and dry. So I started wearing ASSOS during races, even if my sponsor wasn’t happy about it.
This was a long time ago. Now I've stopped racing. But I am still using the same ASSOS pieces I was wearing back then.
And you know what? They've got a lot of miles left in them.”WATCH THE FILM
Tudor Pro Cycling Team
“For most of my cycling career, I had two symbols on my jerseys: the Swiss flag and the ASSOS logo. I remember my first ASSOS outfit; it was a simple set of shorts and a jersey from the Swiss Under-17 national team.
And the thing is, ASSOS equipment was so durable that we used to hand down our uniforms to the next riders each season.
And no matter how much time had passed, they still looked and felt fantastic. Even now, 10 years later, I’ve held onto my first pair of shoe covers. They’ve just started to show some scratches here and there.
But, you know, just like great cyclists, great products don’t give up easily.”WATCH THE FILM
“I got my first pair of ASSOS shorts when I was just 10. My dad bought them for me. We used to cycle together around Ticino's forest, and that's where my passion for cycling was born. It wasn't about performance back then; it was all about pure enjoyment. Now I am much more calculated. I'm all about building a perfect routine, and finding trusted equipment I can stick to.
I've had the same ASSOS jersey for years, and I've taken it with me riding through 5 different continents.
When I wear it, I can just forget about it and be in the zone. That's when I feel it again: that pure enjoyment.”WATCH THE FILM