made by assos

Timeline

our story

select your language

Find an Assos product

select your country

2016

2016
Brazil

Rio Olympics
Time Trial

Cancellara Fabian - Gold Medal
2016
Brazil

Rio Olympics
Mtb Xc

Schurter Nino - Gold Medal
2016 (2)
2016

SPECIAL PROJECT
USA CYCLING

Building on an already rich history supporting USA Cycling at various times in the past, ASSOS will be working closely with these elite riders to develop faster products that will give them an edge during the world’s top cycling events. ASSOS will combine its R&D resources with those of USA Cycling in a continuing effort to search for speed

2015

2015
2015 ALS
2015

ASSOS LAYERING SYSTEM

The ASSOS Layering System divides the year into four climarange riding seasons allowing healthy cycling in total comfort all year round, this is the real thing. Have a good ride.

2014

2014

Partnering with ASSOS is the obvious choice and complements the team’s use of advanced technology and materials.

2014

Assos is FF-1

At the MERCEDES AMG PETRONAS FORMULA ONE TEAM, the physical and mental fitness of the team’s drivers and pitcrew is a top priority. CYCLING is one of their preferred tools to develop and maintain fitness.

2014 (2)
2014

Welcome to offroad rally fast & tough

When you think of this line, don’t think of a big, slow SUV but instead a Rally Racing Car

2013

2013

2013

2013 (2)

ASSOS is proud to be the premium cycling apparel provider for one of the most challenging and largest mtb-races in the world.

2013

Cape epic

The experience of a lifetime and totally addictive, as any returning rider will testify. For any cyclist it is a serious adventure and a challenge

2012

2012

2011

2011-1

2011

2011

Zegho superleggera engineered by ASSOS of Switzerland for high performance cycling.

2011

Zegho

Carl Zeiss vision tv - tunnel view lens technology - custom made for ASSOS centro studio. Handmade in italy. Patent pending.

2010

watch the video
2011

“THE ASSOS EXPERIENCE SUPERSTORE” offers a welcome to the ASSOS world

2010

MANGA.YIO

In ticino, Lugano, Switzerland, “TERRA DI CICLISMO” IT’S MORE THAN A STORE!

2009

2011

The first corporate monostore fully dedicated to ASSOS!

2009

ASSOS “NUCLEO FRANKFURT”

2008

watch the video
2008

2007

2007

the first ASSOS showroom in the world to offer the complete collection in a 400m2 brand space.

2007

ASSOS SHOWROOM Darmstadt

watch the video

2007

2007

2006

2006

The ASSOS als outfit chart is a guideline and varies according to your unique morphology, metabolism, weight and heart rate.

2006

ASSOS LAYERING SYSTEM

The ASSOS cycling equipment year is divided into 7 riding seasons, from spring to winter plus. The als objective is to keep your body’s internal micro-climate stable and comfortable under various conditions.

2005

watch the video
2005

2004

watch the video
2004

In 2004, the olympic games returned to Greece, and Swiss Federation athletes wearing Starbust won three medals.

2004

PROJECT STARBUST

Project Starbust, a product of ASSOS engineering, is the fastest cycling bodysuit on the face of the earth. ASSOS conducted R&D to minimize air resistance, decrease fatigue and improve power. A product of ASSOS engineering.

2002

watch the video
2002

1995

1995

Not only did we re-design ASSOS shorts, we revolutionized the cycling shorts industry. Ride to believe.

1995

ELASTIC INTERFACE

THE FIRST ELASTIC INSERT defines the future. Invented and developed by ASSOS engineering and Cytech Lab Technology, it reduces friction and skin chafing and allows the insert to perfectly follow the body in motion - a new dimension in anatomical fit and a quantum leap in cycling comfort.

1995

1995

Introduction of the ASSOS LAYERING SYSTEM

1995

MILLENNIUM COLLECTION

watch the video

1980

1980

first v-shaped aero bicycle rim

1980

first sublimation print on a cycling jersey

1978

1978

Munich, Germany, Track World Championships Daniel Gisiger (sui)

1978

First anatomical skin-suit

1976

watch the video
1976

First carbon bicycle frame
First drop-shaped tube

1976

First comfort revolution

First carbon bicycle frame
First drop-shaped tube
First aero “cow-horn” bar
First lycra cycling shorts
First comfort revolution, making wool/acrylic cotton cycling shorts obsolete almost overnight