ASSOS Boutique London
18 Regent Street
After months of preparation and four decades in the cycling industry, we are proud to launch our all-new mono-brand store on one of the world's most prestigious shopping streets, London's Regent Street. A first for the UK capital and another first for ASSOS, this innovative boutique is here to share the ASSOS experience with London cyclists.
18 Regent Street |St James Market, London
London, SW1Y 4PH
Tel. +44 (0)203 876 40 40
Monday – Friday 10.00 / 19.00
Saturday 09.00 / 18.00
Sunday 12.00 / 18.00
ASSOS LDN |mono-brand store
Building on landmark moments in our history — like creating the first carbon fibre bike and the first-ever Lycra cycling shorts — we've woven four decades of experience within cycling into the architecture, ambition and atmosphere of this state-of-the-art boutique for London cyclists.
Much more than just showcasing essential cycling apparel, the ASSOS Boutique London is at the intersection where performance meets practicality.
While also being a place for personal fittings and picking up tips and tricks for how to dress on the bike, it'll serve as inspiration with live race screenings and in-depth chats over coffee about riding and racing.
Not just a shop; see this as your own ASSOS experience centre, share in our passion and get your ASSOS fix.