Tour of California

Partnering with the Tour of California at a premiere level fits our brand ethos.

We are proud to partner with the Amgen Tour of California and the Amgen Breakaway from Heart DiseaseTM Women's Race empowered with SRAM. As the exclusive technical apparel outfitter, we will provide all official race jerseys, staff uniforms, and executive and broadcast team apparel.

The ASSOS #AWagon pop-up boutique will also be present in the Lifestyle Festival providing race participants and spectators with the full ASSOS experience. Be on the lookout for special ASSOS promotions available only at the #AWagon.