50 YEARS.
ONE OBSESSION.
50 years of fast.
50 years of first.
50 years forward.
Welcome to ASSOS A50.
GAME CHANGER
Until 1976 it was steel, leather, and wool.
But Toni Maier knew there was a better way.
Informed by wind tunnel testing and inspired by skiing, he went all in on fabrics from the future—creating cycling’s first modern Lycra short.
50 years on, ASSOS continues to redefine what’s possible.
SWISS SPEED ENGINEERING
A tribute to speed, innovation, and athletes who’ve paved the way.
The limited-edition ASSOS A50 kit is built on our EQUIPE R racing platform, featuring custom graphics that celebrate 50 years of Swiss Speed Engineering.
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