/// DEFY CONVENTION /// MOVE FORWARD ///
/// WRITE RULES /// BREAK RULES ///
/// ENGINEER YOUR PATH ///
/// A MINDSET ///
/// AN ATTITUDE ///
/// A WAY OF BEING ///
THIS IS ASSOS.
WE ARE THE (A)
WE ARE THE A // R JERSEY S11
50 years forward, leading the pack.
One letter that leads the word that defines us.
Now in bold new graphics on the R Jersey S11—your ultralight weapon for training and racing, day in and day out.
BORN IN RACING
Race mode is on. Classics are here.
EQUIPE R Bib Shorts S11 set the tone for everyday speed, comfort, and compression, racing or training. Mix & match with your preferred EQUIPE R and RS jersey to complete the look.
NO REGRETS
IN 1976 TONI COMMISSIONED A GRAPHIC DESIGNER TO CREATE A LOGO FOR ASSOS, COMBINING THE SWISS CROSS WITH AN ELEMENT OF SPEED. THAT WAS HIS BRIEF.
SWISS AIR SAW THE DESIGNER’S LOGO FOR TONI AND TRIED TO BUY IT FOR 10X THE PRICE.
HIS ANSWER:
NO WAY.