ASSOS IS FF-1
Formula One™ is the most advanced sport in the world, where fractions of a second make the crucial difference.
THE DEVELOPMENT OF CYCLING TECHNOLOGIES INSPIRED BY FORMULA ONE™, AS WELL AS THE APPLICATION OF CYCLING EXPERIENCE TO FORMULA ONE™
Innovate, don’t imitate. How do you develop cycling clothing? We have always tried to look outside of the cycling industry to get new ideas and technologies. So, naturally, when the opportunity arose to collaborate with a team at the cutting edge of the most technologically advanced sport in the world, we jumped at it. With the best engineering minds in the world now riding in ASSOS clothing, who knows what is possible in the future?
Developing and maintaining both physical and mental fitness through cycling.
Our collaboration with the MERCEDES AMG PETRONAS Formula One™ Team is a way for us to tap into some of the best engineering minds in the world, creating a licensed product collection and ultimately working towards a new era of comfort on the bike.