ASSOS ROAD LAB FACTORY TEAM
This dedicated team of professional cyclists evaluates every piece of ASSOS cycling apparel, under all possible conditions.
THE DNA OF ASSOS IS THE RACING BIKE. WITHOUT THE RACING BIKE WE WOULD NOT BE DOING WHAT WE DO. IT IS OUR RAISON D’ÊTRE.
The racing bike and the will to win inspired ASSOS to create the very first carbon fibre cycling frame (1976) and, as a consequence of that creation, the very first Lycra® (only by Dupont) cycling shorts. The racing bike is why it all happened. This is the one and only official assos racing bike, the ultimate assos rider Assosoire.
GOOMAH IN THE URBAN DICTIONARY IS DEFINED AS “THE MAFIOSO’S MISTRESS”. KNOWING REAL PASSIONATE CYCLISTS AND HOW THEY DO LOVE THEIR BIKE WE THOUGHT THAT NO BETTER NAME COULD EXPRESS OUR BIKES.
That product — now, GOOMAH — provided so much knowledge, so much joy so many thrills, and a potential for so much more, that the development team and its network have formed an independent Swiss cycling engineering company called GOOMAH SA, an independent organization, to engage in further cycling frame R&D, engineering and manufacturing. ASSOS holds a minority stake in GOOMAH SA.